Fi Europe co-located with Hi Europe, which will be held in-person in Frankfurt from November 30 to December 2, will implement the so-called 2G rule to ensure maximum levels of safety for all. Additionally, the Informa AllSecure Health & Safety Standard promises full hygiene and protection in the exhibition halls thanks to a comprehensive number of measures. This means that attendees can network and learn all about the latest food and beverage industry innovations under optimal conditions.
The 2G rule requires attendees to provide a digital EU-approved COVID certificate proving that they are fully vaccinated, or have recovered from COVID-19 within the last six months.
Formnext, the first trade show held under 2G at the Messe Frankfurt venue, took place a few days ago with highly satisfactory results. Wolfgang Marzin, President & CEO of Messe Frankfurt, said: “It is fantastic to have tradeshows taking place again and for us it is important, and encouraging, to see that the 2G protocol works. Spirits are high, attendees feel safe and seem to really take full advantage of what the show has to offer. We are also seeing an increased proportion of decision-makers attending, something I have heard other event organisers are also experiencing.”
For trade fair organiser Informa Markets, it is clear that 2G in combination with high security standards will prove invaluable.
Commented Julien Bonvallet, Brand Director at Informa Markets: “To have our attendees feel safe and comfortable while doing business has been a top priority for us at Informa in the last few months. Thanks to the Informa AllSecure Standards, we have recently run a lot of successful events where we saw confidence scores above 96%.Given the current situation, it was important to make the event even safer and we have therefore opted for the 2G option last week. Meanwhile, the state of Hesse proclaimed the 2G rule as mandatory. We’re incredibly pleased to be back in Frankfurt, and I am confident that this year’s event will once again be all about business, inspiration and, of course, plenty of highly anticipated face-to-face networking.” For more visit figlobal.com/fieurope/en/visit/health-and-safety.html.